The dictionary definition of Mores follows.  I like the synonym “a way of life…”.

Main Entry:	mores
Part of Speech:	noun
Definition:	traditional customs
Synonyms:	attitude, codes, established ways, etiquette, formalities, manners, morals, policies, practices, principles, protocol, rites, rituals, routines, rules, social conduct, standards, way of life

 

Mores, in sociology, are any given society’s particular norms, virtues, or values.

 

Values reflect a person’s sense of right and wrong.

 

“Equal rights for all”, “Excellence deserves admiration”, and “People should be treated with respect and dignity” are representative of our values. Our values influence our attitudes and behavior in client service.