“As for Wong, she believes smaller networks are the future. “We feel that social networks today lack context. Most developers try to make apps that are too broad. They are photo sharing or event sharing or whatever, but they don’t help direct the user to a specific context. The next wave of social networks will add context, either self-selected (e.g. Pinterest) or intentionally by design (Alt12).”

http://techcrunch.com/2012/04/16/path-for-families-kidfolio-brings-private-social-networking-for-parents-to-iphone/