“It’s virtually impossible to sell a product or an idea or a vote to all of these groups at once. One story just isn’t going to do it, which is why there are many kinds of cars, political persuasions and vacation spots. Instead of trying to delight everyone in Gotham City, it pays to find people who already resonate with the story you want to tell.”

Source: http://sethgodin.typepad.com/seths_blog/2012/07/superman-batman-and-worldviews.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+typepad%2Fsethsmainblog+%28Seth%27s+Blog%29