“Learn to tell your unique story
What if your firm has a strong focus on community? Bring some visibility to that not just by writing how generous you are. Instead focus on the groups you’re supporting, or better yet, individuals within those groups. Or write about why you are so passionate about giving back. Let that emotion seep out, people love that and want to do business with folks they know and trust.

Be human.”

Source: http://www.businessesgrow.com/2012/07/19/why-content-marketing-will-make-your-small-business-sexy/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+markgrow+%28%7Bgrow%7D%29