“A story is something you live and connect with and come back again and again and again.”

Source: http://sethgodin.typepad.com/seths_blog/2012/08/what-if-your-slogan-is-true.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+typepad%2Fsethsmainblog+%28Seth%27s+Blog%29