“Form your argument. Create an exciting narrative where your audience attains their desires. Don’t use business-speak, but good old-fashioned storytelling to convincingly convey your pitch.”

Source: http://blogs.hbr.org/cs/2012/05/mastering_the_art_of_the_pitch.html?cm_mmc=email-_-newsletter-_-management_tip-_-tip082212&referral=00203&utm_source=newsletter_management_tip&utm_medium=email&utm_campaign=tip082212