“Everything about video content is changing. It’s hugely consumed on mobile devices. The platform ecosystem has become more diverse. New players are helping companies use video assets in a more programmed way against buyer stages. Video advertising is regularly reinventing itself.

And despite all the technological advances – at its core, a successful video is still what it’s always been – a great story”

Source: http://www.toprankblog.com/2012/08/secrets-cmw-agent-todd-wheatland/