“Most ads…work because we remember them, or because they change our perception or tell us a story.”

Source: http://sethgodin.typepad.com/seths_blog/2012/08/advertisings-bumpy-transition-and-why-it-matters-to-you.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+typepad%2Fsethsmainblog+%28Seth%27s+Blog%29