The backstory

“One of the greatest opportunities to connect with, and excite people about your content comes when the people outside of the marketing or p.r. departments tweet and blog. The backstory of your business from the point of view of your CEO, chief engineer or creative director is where the most golden content can come from.”

Source: http://www.socialmediaexplorer.com/social-media-marketing/where-to-draw-the-line-with-a-social-media-agency/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+SocialMediaExplorer+%28Social+Media+Explorer%29