Storybuilding: how customer involvement leads to happily-ever-after – Direct Marketing News

Listen to your clients and customers. Then tell them the story they need. “Williams encourages companies to put out “Easter eggs” (concepts that grab people’s attention) to keep customers engaged by feeding them topics to discuss.”

Read more: http://www.dmnews.com/storybuilding-how-customer-involvement-leads-to-happily-ever-after/article/261591/?DCMP=EMC-DMN_iMktingNewsDaily&spMailingID=4875904&spUserID=MjI0Mjk2OTY0OQS2&spJobID=54469532&spReportId=NTQ0Njk1MzIS1

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