That Infographic on telling the truth got me sourcing how it relates to stories. And then Seth popped into my inbox. Perfect timing as usual.

“Attention and trust are worth more than just about anything else, because they make it likely you have a chance to tell your story, which might resonate, which then leads to the beaten path. It’s the last step, not the first..”

http://sethgodin.typepad.com/seths_blog/2012/10/the-beaten-path.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+typepad%2Fsethsmainblog+%28Seth%27s+Blog%29