2013 Marketing Priorities in the B2B Services Industry

2013 B2B services marketing - areas of increased investment

2013 B2B services marketing – areas of increased investment

In its 2013 Budget Allocations and Trends Survey, the ITSMA provides some interesting data on Marketing Priorities in the B2B services industry.  Key to note is that spend is increasing in:

  • Social media monitoring and measurement (competitor tracking, reputation management and content building)
  • Web analytics and optimization solutions
  • Content management and delivery
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