What You Think You Know About the Web Is Wrong

“This move to the Attention Web may sound like a collection of small signals and changes, but it has the potential to transform the web. It’s not just the publishers of quality content who win in the Attention Web, it’s all of us. When sites are built to capture attention, any friction, any bad design or eye-roll-inducing advertorials that might cause a visitor to spend a second less on the site is bad for business. That means better design and a better experience for everyone. A web where quality makes money and great design is rewarded? That’s something worth paying attention to.”

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