Have you read Brandscaping: Unleashing the Power of Partnerships by Andrew Davis?
Andrew explains that there are three simple benefits to Marketing Partnerships which will extend your reach with content collaboration:
1. It’s better. As marketers, we can create better content if we’re willing to partner with others who know the audience perhaps even better than we do.
2. It’s faster. Most content marketing is a slow-grow strategy. But brands that partner with other brands see much more rapid success with the content they create.
3. It’s cheaper. It’s much less expensive to share with other audiences than it is to advertise.