How Innovative Tech Will Impact Marketing

Get Future Ready: Ted Graham of PwC talks about must-have skills of the marketer of the future (the sharing economy).

Sharing Life-Affirming Stories #presentperfect @presentperfect

Every once in a while, a movie challenges us to consider what we’re doing- and what we’re not- to prepare future generations for what’s to come. What value does a person have to others throughout their life? Are we asking for the right contributions from each other? How do we measure and define a successful life?

This movie is ultimately a life-affirming story of hope that just might lead to serious positive change.

Please share.

Have a Meeting? Take a Walk. Why The Greatest Minds Take Long Walks…

A couple of years ago we were inspired by this Ted Talk and the idea of Walking Meetings as an alternative to coffee, lunch or dinner meetings. And with the return to warmer weather in Toronto, I look forward to connecting with more folks that have been hibernating this winter…

So to inspire you, I’m sharing this amazing article about the benefits of walking and why the greatest minds take long walks. Have you read it?

The conclusion is that walking is great. Not only will it make you more creative, it will help you get those ideas over to your colleagues better and allow you to fit more into your day. Let’s get walking!


2015 #ContentMarketing Workshop Series offered by @mcopilot

Have you already planned your 2015 professional training calendar? Did you know that Marketing Co-Pilot, is offering a Content Marketing Workshop Series designed for marketers by marketers?

I have had the pleasure of attending a Marketing Co-Pilot course in the past and found the take-home reference material invaluable! During the 2015 Workshop Series, participants will explore strategies and tactics for improving content to address the new buyer reality. Here are some details to help you plan:

Workshop 1: How to make social media a useful business tool
Richmond Hill Country Club – Thursday February 5, 2015
YWCA Toronto – Friday February 6, 2015

Workshop 2: How to use Google Analytics to redesign the next version of your website
Richmond Hill Country Club – Thursday March 26, 2015
YWCA Toronto – Friday March 27, 2015

Workshop 3: The Content Marketing Bootcamp
Richmond Hill Country Club – Thursday April 23, 2015
YWCA Toronto – Friday April 24, 2015

To Register. See you there…

Brandscaping: Unleashing the Power of Partnerships

Have you read Brandscaping: Unleashing the Power of Partnerships by Andrew Davis?

Andrew explains that there are three simple benefits to Marketing Partnerships which will extend your reach with content collaboration:

1. It’s better. As marketers, we can create better content if we’re willing to partner with others who know the audience perhaps even better than we do.
2. It’s faster. Most content marketing is a slow-grow strategy. But brands that partner with other brands see much more rapid success with the content they create.
3. It’s cheaper. It’s much less expensive to share with other audiences than it is to advertise.