Brands must be on social media because consumers seek brand and product information. But surprisingly (or not), consumers feel that brands over communicate on social:
- 61% of consumers follow brands on YouTube (61%) for learning more about products and services. So go ahead, don’t be shy, a video on your blog will drive engagement.
- 25% of consumers want to be part of a community – true across all social media included in the research (Facebook, twitter, interest, youtube, instagram).
- 35-57% of consumers follow brands to keep up with activities, with Twitter coming out as the leader. Expect both positive and negative customer feedback.
We are committed to assisting families with the sometimes daunting task of organizing photos into meaningful keepsakes. A Family Yearbook takes all the stress out of sorting through shoe-boxes filled with pictures or file folders filled with digital pictures.