Have a Meeting? Take a Walk. Why The Greatest Minds Take Long Walks…

A couple of years ago we were inspired by this Ted Talk and the idea of Walking Meetings as an alternative to coffee, lunch or dinner meetings. And with the return to warmer weather in Toronto, I look forward to connecting with more folks that have been hibernating this winter…

So to inspire you, I’m sharing this amazing article about the benefits of walking and why the greatest minds take long walks. Have you read it?

The conclusion is that walking is great. Not only will it make you more creative, it will help you get those ideas over to your colleagues better and allow you to fit more into your day. Let’s get walking!


Brandscaping: Unleashing the Power of Partnerships

Have you read Brandscaping: Unleashing the Power of Partnerships by Andrew Davis?

Andrew explains that there are three simple benefits to Marketing Partnerships which will extend your reach with content collaboration:

1. It’s better. As marketers, we can create better content if we’re willing to partner with others who know the audience perhaps even better than we do.
2. It’s faster. Most content marketing is a slow-grow strategy. But brands that partner with other brands see much more rapid success with the content they create.
3. It’s cheaper. It’s much less expensive to share with other audiences than it is to advertise.


More Scary findings on Dimentia


Jan. 6, 2012

By Patricia Nicholson

Researchers have discovered another reason why belly fat may be bad for women’s health: it may have a role in the development of dementia and Alzheimer’s disease in women. A study from Tufts University in Boston links women’s dementia and Alzheimer’s risk to a hormone secreted by the type of fat that accumulates in the abdomen.

Earlier research established a link between cardiovascular risk factors (such as Type 2 diabetes, obesity and high blood pressure) with risk of cognitive decline. One possible explanation for the overlap between these cardiovascular risk factors and dementia risk factors is the inflammation and insulin resistance that are characteristics of Type 2 diabetes. The study authors wanted to look at the possible role of several factors that affect either inflammation or blood glucose, including a hormone called adiponectin. The researchers were interested in adiponectin not only because it plays a role in insulin signaling, but also because brain tissue contains receptors for adiponectin. This hormone is produced in abdominal fat.

The researchers followed 541 women and 399 men who were participating in the Framingham Heart Study and had no dementia at the start of the study.  The participants’ levels of several substances that play a role in inflammation or in balancing blood glucose levels were measured between 1985 and 1988. They were then followed for 13 years, during which time a total of 159 people developed dementia, including 125 who had Alzheimer’s disease.

Adiponectin was the only one of the six substances measured in the participants’ blood that was significantly associated with a higher risk of dementia, and only in women. The other five substances tested (glucose, glycated albumin, insulin, high-sensitivity C-reactive protein and lipoprotein-associated phospholipase A2) did not appear to be linked to dementia or Alzheimer’s.

Women whose adiponectin levels were higher than the group’s median level were 63 per cent more likely to develop dementia and 87 per cent more likely to develop Alzheimer’s compared to women whose adiponectin levels were lower than the median.

The results are puzzling because adiponectin is known to increase sensitivity to insulin. Because people with Alzheimer’s disease have dysfunctional insulin signaling in their brains, adiponectin might be expected to have a protective effect against dementia. Future studies may help to show whether adiponectin itself increases dementia risk, or whether adiponectin levels may have been higher in the group that developed Alzheimer’s because levels increased in an attempt to protect the brain.


A picture is priceless – make them a part of your everyday life

We are living in a time when access to photos is relatively easy and inexpensive.  And this is both a blessing and a curse.  Blessing because a picture captures our memories in a way that stories cannot.  A curse because we sometimes get carried away with the number of pictures, can’t download them from our digital cameras or find ourselves unsure about printing individual pictures.

What are Photobooks?  Photobooks are different than Photo Albums.  The Photo Album is a book of blank pages with pockets for organizing photographs.  Whereas a Photobook, quite literally, is a professionally published book with your pictures.

How do I create a Photobook?  Step 1:  Decide on a storyline (will this be about a specific individual or event, etc).  Step 2:  Write down the stories.  Best if you can write them down electronically.  Step 3:  Find a photo that matches the story.  Sometimes you will use the photos to inspire the story.

And the last step, contact a reputable partner to help pull together the project.  Your pictures are precious.

Let’s start with a definition


The dictionary definition of Mores follows.  I like the synonym “a way of life…”.

Main Entry: mores
Part of Speech: noun
Definition: traditional customs
Synonyms: attitude, codes, established ways, etiquette, formalities, manners, morals, policies, practices, principles, protocol, rites, rituals, routines, rules, social conduct, standards, way of life


Mores, in sociology, are any given society’s particular normsvirtues, or values.


Values reflect a person’s sense of right and wrong.


“Equal rights for all”, “Excellence deserves admiration”, and “People should be treated with respect and dignity” are representative of our values. Our values influence our attitudes and behavior in client service.