Storytelling is about connecting with your followers, friends and circles on an emotional level. And when you do, you’ll have a deeper and more meaningful social media conversation.
Brands must be on social media because consumers seek brand and product information. But surprisingly (or not), consumers feel that brands over communicate on social:
- 61% of consumers follow brands on YouTube (61%) for learning more about products and services. So go ahead, don’t be shy, a video on your blog will drive engagement.
- 25% of consumers want to be part of a community – true across all social media included in the research (Facebook, twitter, interest, youtube, instagram).
- 35-57% of consumers follow brands to keep up with activities, with Twitter coming out as the leader. Expect both positive and negative customer feedback.