Use Video to Reach Your Audience

So what does it look like when more money is being spent on video?
A lot of it could go to unnecessary production costs.
So take some advice from Tim Washer, Cisco:

“The key is to not simply pay more of the people who have lived in the corporate culture – hire outsiders, hire freelancers.”

“What you need is somebody who can tell a story.” -@timwasher

Listen to more advice here.